you started with organic produce, then moved to your local farmer's market. you've even re-incarnated your l.l. bean tote as a grocery bag. but being environmentally mindful when it comes to your wardrobe can be a challenge.

enter sebastien kopp and francois-ghislain morillion, who feel your pain. after traveling the world for a year studying sustainable development projects, the pair decided it was time for fashion to get a smidge of ethics. dah, dah, dah (horns sound): veja – the first ever fair trade sneakers. their cotton comes from an organic co-op in northeast brazil, and their latex is sourced from the amazon. vejas are inspired by a 1970's brazilian volley shoe, and what's more is that only 5,000 have been released mostly in paris and tokyo.

but you can phone order these organic babies at a little los angeles spout called scout. then consider that prius.

veja
available at
scout la
7920 west 3rd street
323.658.8684

www.scoutla.com



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