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your milkshake brings all the boys to the yard. the ice cream? it's found at the billionaire boys club and ice cream store, opening today.
pharrell williams (you know him as the front man for the neptunes) has collaborated
with justin timberlake and mariah carey in the studio. but this is no one-trick
pony. the rapper has been designing high-end sportswear with bathing ape designer
nigo for the past few years. the store is williams' opportunity to showcase his
two lines and the look of the store is a play on both names. candy-colored sneakers
are found in silver ice-cream tubs next to tees that hang in the parlor. root
beer floats, anyone? no soda jerks here, but head upstairs to the futuristic
billionaire boys club space for geek-meets-chic clothes. all in a spot that boasts
a rainbow-star ceiling and a ice cream-shaped sofa.
just remember, the boys are waiting.
billionaire boys club
and ice cream
456 west broadway
at houston
212.777.2225
www.bbcicecream.com
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