JIB: Claim Your Favorite People, Places,
Products and Events Around the World.
Reviewed by: Fabiana Santana
Some people see an old Brooklyn waterfront factory and think "When do the artists move in?" Andrew Tarlow - the man behind Marlow & Sons, Roman's & Diner - thought, "What do I stock the mini bar with?" Tarlow is the brainchild behind Williamsburg's latest noise maker, the Wythe Hotel. Partnering with Australian hotelier Peter Lawrence, the duo have created a hipster happy hotel that is both contemporary and in keeping with the building's history.
Built in 1901 as a cooperage that made barrels and casks, the team have preserved and renovated at the same time. The wooden insides of the giant structure were used to make the the beds that sit in each of the 72 rooms (which feature heated concrete floors, walls of windows and a mini bar stocked with small-batch booze, homemade ice cream, and Marlow & Sons granola) as well as the beamed ceilings inside the hotel's restaurant, Reynards - where a staff butcher is in charge of prepping locally raised animals for cooking in the open-air kitchen equipped with a a wood fired oven and grill.
Details, like retro armchairs, floor-to-ceiling book shelves, exposed wires against brickwork, timber seating and original deco tiles are featured throughout the hotel in spaces like a 60-seat screening room, a reading lounge and the a 6th floor bar and terrace with impressive views of the Manhattan skyline. Custom made Flavor Paper wallpaper and commissioned art by Duke Riley, ESPO, and Tom Fruin are sure to be conversation starters among guests who want to experience the Wythe Hotel's unique brand industrial luxe that even the area's hipsters will be humbled by.